About Us
The Wild Turtle is an eco-friendly consumer products brand dedicated to making sustainable living simple, affordable, and beautiful. We believe that small, everyday swaps — a bamboo toothbrush instead of plastic, soap sheets instead of bottles, compostable bags instead of traditional ones — can collectively create a massive positive impact on our planet. Our products are thoughtfully designed to replace single-use plastic and harmful chemicals in your home without sacrificing quality, convenience, or style. Every item is plastic-free, biodegradable or compostable, cruelty-free, and packaged with the earth in mind. Named after the sea turtle — one of the ocean's most beloved and vulnerable creatures — The Wild Turtle is a reminder that the choices we make at home ripple outward to protect the world we all share.
Discover Our Story
Our Mission
To make sustainable swaps effortless for every household. We curate and create eco-friendly everyday essentials that are better for your home and better for the planet — proving that going green doesn't mean going without
What started as a personal quest to reduce plastic in our own home soon turned into a mission to provide eco-conscious families with premium, beautiful, and functional alternatives.
Our goal is to simplify the transition to a greener lifestyle. We curate and create products that are as kind to the ocean as they are to your home aesthetic.
Values that guide us
Rooted in respect for nature and a love for functional design.
Eco-Conscious
Every material is scrutinized. From biodegradable packaging to renewable sourcing, we prioritize the planet in every decision.
Family-Friendly
Safe, durable, and approachable products designed to withstand the beautiful chaos of daily family life without toxins.
Ocean-Friendly
Our namesake reminds us of our ultimate mission: keeping our oceans clean and protecting the wildlife that calls it home.
"Small Swaps, Big Impact."
We exist to empower families to make intentional choices that ripple outward, creating a cleaner world for the next generation.
The Stewards of the Sea
Meet the passionate humans behind the mission, working to bring more sage green into your life.
Elena Thorne
Founder and Creative Director
Marcus Reed
Operations and Sustainability Lead
Sarah Jenkins
Customer Happiness Manager
Leo Chen
Product Designer
Ready to make your first swap?
Explore our curated collection of sustainable essentials for an ocean-friendly home.
Shop the Collection